Chelsea and Westminster Hospital NHS Foundation Trust, which runs the largest specialist HIV hub in Europe, has appointed 90TEN Healthcare to launch its new sexual health online-postal service. 90TEN was selected following a competitive four-way pitch and the appointment further expands the consultancy’s decade-long partnership with the organisation. Its remit will include brand creation as well as marketing communications for the new service.
James Beckett, General Manager HIV/GUM, said: “The programme is a real opportunity to take our expertise to patients nationally. 90TEN’s social marketing heritage and experience in delivering programmes of this type make them the ideal partner.”
The account is being led by James Osborn, associate director, who comments: “We’re delighted to have been chosen to bring this new and exciting initiative to life. Our appointment represents a truly exciting opportunity to further deliver our behavioural change expertise on behalf of a valued and long-standing client.”
