Carole North, 90TEN’s Co-Founder and Chief Executive Officer, said: “Our PR division has achieved impressive growth over the past two years, and Peter’s visionary strategic and creative direction has been instrumental in this. He has led the way in expanding our team of passionate UK and international healthcare PR experts and inspiring them to deliver work that has won our clients’ hearts as well as a host of industry awards. Both Peter and Claire share our vision for improving health and changing lives for the better, and I am delighted to see them stepping into these new roles.”