90TEN, recently named Communiqué Medical Education Consultancy of the Year, today announced two senior additions to its medical education team. Melanie Sobczyk and Mark Lakeram arrive at 90TEN following a year of unprecedented growth for the independent agency.
Melanie joins as Associate Director and brings a passion for combining scientific strategy with creative delivery. Formerly the Group Account Director at Chameleon, Melanie will oversee the medical education client services team at 90TEN. Prior to joining the communications industry Melanie completed a PhD at the University of Oxford.
Mark joins as Editorial Director, a newly created role in which he will lead and shape the team responsible for delivering editorial excellence across the consultancy. Mark, a former pharmacist with a PhD from King’s College London, was previously Associate Editorial Director at Medical Knowledge Group, the medical education division of Hill+Knowlton Strategies.
Alison Doughty, Managing Director of Medical Education at 90TEN, commented:
“Our clients come to us for our scientific expertise and strategic acumen, and both Mark and Melanie have these in spades. I’m delighted to be working with such a strong and talented senior team during this very exciting time for us here at 90TEN.”