15th March 2016, London – 90TEN’s ‘Life.Changing’ company website has been shortlisted for a craft award at this year’s PM Society Digital Awards.
The website centres on real-life portraits of members of the public aged between two and 84, taken by fashion photographer Olivier Rieu whose clients include Louis Vuitton, ELLE and Hermès. The portraits represent the diverse nature of the patients and people their work affects, bringing to life the company’s Life.Changing philosophy of putting people at the heart of everything it does.
The website was inspired by the meteoric uptake of GIFs, especially in social media, and includes a living portrait gallery of its staff.
Peter Impey, Director, commented: “We’re extremely proud that 90TEN’s website – which was designed and built in-house – has been shortlisted for this prestigious award. The site visually underpins 90TEN’s creativity, focus on behavioural psychology and its deep understanding of how to engage individuals to improve outcomes for patients, healthcare professionals and clients.”
Now in its seventh year, the Digital Awards continue to celebrate the innovation, quality and results achieved by digital communications within healthcare and remain the only digital healthcare awards in the UK.
Meet the 90TEN team at our living portrait gallery.