6 July 2015, London – 90TEN was recognised with two award wins at last week’s Communique Awards and was shortlisted in a further three awards. The consultancy’s campaign for Novartis in chronic spontaneous urticaria won the Excellence in the Communications of Survey or Market Research Data award, while its work with Allergan in migraine won the Excellence in Communications via a Live Event or Stand-Alone Activity award.
Paul Tanner, chairman and co-founder of 90TEN Healthcare said: “These two creative programmes demonstrate that 90TEN’s behaviour change methodology is driving measurable improvements in health outcomes. With a 13-year heritage of delivering behaviour change across PR, medical education and medication adherence programmes, 90TEN is proud to be recognised for its life changing work.”
Despite affecting up to 500,000 Britons and having a major impact on quality of life, chronic spontaneous urticaria (CSU) – a type of severe hives – was, until recently, a mystery to many doctors and almost completely unknown to the general public. 90TEN and IPG created the Wheals of Despair programme, which took the real-life stories of people living with CSU alongside insights from Allergy UK and health professionals to create a compelling patient resource and a hard-hitting campaign full of ‘firsts’, including the first ever mention of CSU in Parliament.
Commenting on Wheals of Despair, the Communiqué judges said: “This was a fantastic and integrated campaign with a solid execution that really has delivered for patients by exposing their misery. Wheals of Despair really highlights the unmet need of this little known condition and has made a real difference for sufferers.”
Migraine is an incredibly disabling condition, with the World Health Organization comparing the impact of a severe episode to that of someone with paralysis from the neck down. The Migraine Unlocked campaign took a surround-sound communications approach using advertising, media and grassroots campaigning to maximise exposure to sufferers and their loved ones. This was combined with access to headache specialists who were there to motivate them into action.
Commenting on Migraine Unlocked, the Communiqué judges said: “We just loved the outcomes of this campaign. It took the message to people in an incredibly compelling way.”
Paul Tanner, 90TEN Healthcare – firstname.lastname@example.org – +44(0)79 0067 3376