90TEN acquired by Envision Pharma Group

Envision Pharma Group – a global provider of evidence-based communication services and industry-leading technology solutions.

90TEN will retain its brand and service offering, bringing its insight-led behavioral science model Feel-Think-Do™ to a broad spectrum of Envision Pharma Group’s communications solutions. This partnership will enrich Envision Pharma Group’s global reach in medical affairs, which include its flagship technology, iEnvision®, together with strategic publications planning and delivery, medical strategy and communications, market access, and creative and digital solutions. In adding 90TEN’s strengths in behavioral science, creativity, and insight-driven communications, this acquisition will deliver an enhanced service offering to the Group’s global client base.

“We’re delighted to welcome an award-winning healthcare communications consultancy into the Envision Pharma Group family,” said David Thompson, CEO, Envision Pharma Group. “90TEN will add its expertise across new verticals for the group – in corporate communications and public relations, while extending Envision’s current footprint in patient engagement and medical communications with its behavioral science methodology. This move bolsters our industry-leading scientific communications capabilities, and enables us to strengthen our offering to clients across the product life cycle.”

“Today marks an exciting milestone in the evolution of 90TEN,” said Paul Tanner, Chairman, 90TEN. “Envision Pharma Group will provide global support to accelerate our plans to extend into more markets and reach more audiences. Both companies share the same values, which is reflected in the similarities between our passionate, ambitious, and collaborative teams who are dedicated to improving patient outcomes.”

Carole North, CEO, 90TEN added, “We’ve always said, if we partnered with another company it would have to be one that was the right strategic and cultural fit for 90TEN, celebrating everything that is 90TEN and the people who make it so successful. Envision Pharma Group embodies all of this and will allow us to retain our individuality, culture, and entrepreneurial spirit as we continue to deliver life-changing communications.”

90TEN will be managed from its London headquarters by the existing management team, including co-founders Paul Tanner and Carole North, and Managing Directors Peter Impey and Alison Doughty.

Based in London, 90TEN employs around 70 members of staff, and works with over half of the top 20 pharma companies in the world serving clients across Europe and North America. The acquisition of 90TEN will bring the total number of Envision Pharma Group employees to around 800 across 14 offices and four continents.

About 90TEN

90TEN is a global healthcare communications consultancy with a mission to make people healthier and happier through life-changing education and communications. 90TEN provides PR, medical communications, and patient advocacy services that use behavioral science methodologies to maximize brand and health outcomes. 90TEN is one of the leading healthcare communications consultancies in Europe. In 2019, 90TEN was named Communications Consultancy of the Year at the Communiqué Awards; European Agency of the Year at the PR Week Global Awards; Specialist Consultancy of the Year at the PR Week UK Awards; and Support Agency of the Year at the PMEA Awards. To find out more, visit www.90ten.co.uk.

About Envision Pharma Group

Founded in 2001, Envision Pharma Group is a global, innovative technology and scientific communications company serving pharmaceutical, biotechnology, and medical device companies. Envision is a leading provider of evidence-based communication services and industry-leading technology solutions (iEnvision®) that have applicability across many areas of medical affairs and related functional responsibility. Envision Pharma Group provides services and technology solutions to more than 90 companies, including all of the top 20 pharmaceutical companies.

Envision has 14 offices: six in the United Kingdom – Bishop’s Stortford, Glasgow, Horsham, London (Battersea and Hammersmith), and Wilmslow; one in Serbia – Subotica; one in Hungary – Szeged; four in the United States – Fairfield and Glastonbury, CT, Philadelphia, PA, Warren, NJ; and two in the Asia-Pacific region – Tokyo and Sydney. The company employs around 800 team members, including over 250 highly qualified and experienced in-house medical writers, and 190 technology solutions team members who provide software development and customer support. To find out more, visit www.envisionpharmagroup.com.

The acquisition was supported by Envision’s equity partners – Ardian, one of the largest European headquartered private investment funds, and the specialist investor in European healthcare, GHO Capital.

For further information, please contact:

Marsha Caplin
Global Head of Marketing
Envision Pharma Group
Email: marsha.caplin@envisionpharmagroup.com
Tel: +44 (0)7557 083549

Peter Impey
Managing Director, Communications Division
90TEN
Email: peter.impey@90ten.co.uk
Tel: +44 (0)7921 879688

Video conferencing like a pro: our dos and don’ts

Zoom, to weekly team huddles and our legendary Friday quiz, our meetings have moved entirely online with video conferencing.

Whilst we might have initially struggled to get to grips with juggling conference calls, childcare and inevitable technical mishaps, we are now getting into our stride. Have a read of our top ten video conferencing dos and don’ts and you’ll be a self-professed whiz in no time.

What’s working for us:

DO keep your camera on (if your Wi-Fi allows it)

Being camera ready 24/7 whilst working from home can sound a bit daunting, but being able to read visual cues and body language leads to clearer and more effective communication. You can always hide your camera view if you don’t feel like staring at your own reflection!

DON’T ignore lighting 

If possible, make use of natural light by sitting near a window. Alternatively, use overhead lights or lamps to ensure your face is well lit.

DO use the mute function

It’s best to stay on mute when on a busy call to keep background noise to a minimum. Top tip: if using Zoom, press and hold the space bar to temporarily unmute and let the host know that you’re still listening.

DON’T forget to take timing into consideration

When scheduling video conference calls, build in some additional time to get set up and tackle any technical difficulties. Join the call a few minutes early to make sure your audio and camera are working correctly.

DO get your hands on a headset

They might look a bit awkward, but using a headset for video conferencing improves audio quality and leaves hands free for note taking or tea drinking.

DON’T multitask

Whilst it might be tempting to catch up on emails or check your phone, try to stay focused on the task at hand. Eliminate distractions, maintain eye contact and concentrate on the individual speaking, just like you would in a face-to-face meeting.

DO take the time to mention any limitations up front

Taking a few minutes to acknowledge any potential bumps and hurdles before getting started can help to reduce the (often self-imposed) pressure for everything to run perfectly. For example, if you’ve got the kids in tow, you might have the reasonable expectation of an interruption or two.

DON’T forget to take breaks

If your meeting is scheduled to last for a few hours, try to split the call into smaller meetings, or build in chunky breaks away from the screen.

DO make roles and responsibilities even clearer than normal and up the pre-work

For longer meetings or workshops, try scheduling additional short calls prior to the meeting to share any pre-work and agree who will be acting in what capacity. Allocate roles and encourage people to stick to them to cut down on cross talk, then schedule in a set time for wider input.

DON’T ignore the chat function

For larger meetings, the chat function is a useful backup channel to avoid people talking over one another. It can also act as a ‘parking lot’, so that attendees can see their point being noted down, even if it’s not yet being addressed.

Remember to be flexible, this is relatively new territory for everyone and we’re all in this together. Discover more 90TEN working from home tips here.

90TEN named Best Agency in Continental Europe at PRWeek Global Awards

Paul Tanner, Chairman of 90TEN, clearly delighted with our newly-won awards

“The consultancy award is a tremendous honour and comes after an incredible year for 90TEN, which saw us expand our client portfolio and team, with 30 new hires,” said Paul Tanner, Chairman. “We strive to deliver work that doesn’t just change what people see, hear and read, but what they feel, think and do. This award is a testament to our passionate team who partner with our clients to deliver campaigns that truly make a difference.”

The judges described 90TEN as: “Disrupting healthcare comms with innovation, smart thinking and what looks like fun! Refreshing self-awareness”.

90TEN’s Flight HIV101 campaign, on behalf of Gilead, aimed to help gay men living with HIV discuss long-term health with their doctor. Close community collaboration meant that it was a campaign developed by gay men for gay men. It centred around a flight safety comedy short featuring HIV-positive drag queen Panti Bliss. The campaign reached 29 million people across six countries, with 22% of the target population taking steps to improve their future health.

90TEN was also a finalist in the Healthcare category for its campaign with Ferring Pharmaceuticals entitled ‘Project Family’. The campaign champions everyone’s right to have a family and tackles maternal health issues.

The PRWeek Global Awards honour the best examples of behaviour change and organisational growth across both the consumer and healthcare communications industries globally. The submissions are judged by a panel of industry experts and leaders.