Meet the people who make us who we are

What lies at the heart of every 90TEN team member is a desire to make a difference and improve the lives of people around the world.

Our people make us who we are. But we don’t just hire the best people, we also make sure we keep them and this means we provide consistency for our clients.

Above all we do the right thing for the patients and people we help. This is what makes 90TEN, 90TEN.

Paul Tanner 
Co-founder & Chairman

Paul leads the strategy and direction of the agency. His passion is in creating programmes that improve people’s lives. He believes that when people are actively involved in creating solutions for their community, that change becomes effortless. With a Bachelor of Business degree in marketing, Paul started his career in FMCG marketing before moving into healthcare 15-years ago. His experience spans medical education, public relations, advocacy and patient engagement, working for UK, European and global clients. He’s always open to meeting up over a coffee to discuss brand and business challenges and possible solutions. Outside of work, Paul loves to ski, swim and do anything he can to avoid DIY.


Carole North 

Carole runs the agency.  She has over 33-years’ experience in PR, working across technology, software, retail, NHS, health and patient advocacy groups. But her heart lies in health and, particularly, the psychology behind beliefs and behaviours. She heads 90TEN adherence, provides thought leadership across client accounts, drinks a lot of coffee, and is happy to meet up for a stimulating chat, help with a difficult problem or to discuss future opportunities for the business. Outside the office she enjoys long walks with her working cocker spaniel, Dexter, and spends considerable time trying to stop her teenage daughter from adding more pets into the household.

Alison Doughty PhD
Managing Director, Medical Education

Alison heads up the medical education team at 90TEN and is an experienced business leader with over 15 years’ experience translating scientific content into credible and compelling communications for a range of health clients. Alison has a PhD in Medicine from the University of Sydney and undertook a Post-Doctoral Fellowship at the University of Southern California. Outside of work Alison loves exploring the world with India being a favourite destination.

Peter Impey
Managing Director, PR

Peter leads the 90TEN PR team and heads 90TEN Ideation. Having worked for leading healthcare communications agencies, patient NGOs and blue-chip companies, he has extensive experience in delivering PR programmes for international and UK clients. He studied pharmacology at King’s College London and brings high level strategic thinking, a creative approach and a flair for design to the team. When he’s not at 90TEN, he can be found out and about in the countryside on his motorbike.

Claire LongDirector

With a degree in biochemistry, Claire loves working on some of the most life-changing therapies. Claire brings a competitive streak and a big smile to 90TEN. She can be found exploring London’s best eateries and planning her next scuba diving trip.

Paula HenslerScientific Strategy Director

Paula provides scientific advice and dedicates her working time to researching and writing a myriad of medical education materials. She is still trying to find the perfect pair of high heels while mathematically scheduling clubs for her son and trekking in hot climates.

Stephanie O'HagenAssociate Director

Stephanie brings a passion for patient engagement and global healthcare communications, having been involved in high profile launches and campaigns over the years. Outside of work Stephanie is travelling her way around every corner of the world.

Mark LakeramEditorial Director

Mark loves telling a beautifully crafted story. This means at 90TEN he is busy ensuring all content is not only scientifically robust but compelling too. Outside of work, following the success of his debut published novel, he is immersed in writing his next one.

Melanie SobczykAssociate Director

Melanie brings with her experience in strategic scientific consultancy and has a passion for growing happy teams to deliver creative medical communications programmes. With a PhD in clinical neuroscience from the University of Oxford, Melanie is especially interested in diseases which affect the brain. In her spare time she loves to cook, is a music aficionado and an avid globetrotter.

Mandi Watty-MillerSenior Account Director

Mandi is full of energy inside and outside of work, always striving to deliver excellent client services. Mandi loves to travel and, when she’s not delivering client excellence, can be found shouting on a spin bike.

Sophie MansfieldSenior Account Director

Sophie uses her psychology background to engage stakeholders through meaningful messaging and relevant channels. When she’s not saving the world, one press release at a time, she can be found riding her horse or wondering what it would be like to sleep in past 6am.

Will BadgerAccount Director

Will places great emphasis on the value of everyone’s time – he directs accounts, partnerships and company operations in a manner that ensures time invested is time well spent. When not meditating on next month’s capacity plan, he’ll be plotting his next private venture or an escape to the countryside where he was born and raised.

Jenny SquibbsAccount Director

Jenny uses her scientific background combined with her passion for healthcare to develop and manage campaigns that go above and beyond the brief. When not on her bike in Richmond Park, she can be found on a farm in Shropshire or in the deepest, darkest depths of Cornwall.

Amy O'ConnorAccount Director

With a background in media and broadcast, Amy brings a love for news, social affairs and patient engagement to the 90TEN team. When not searching for the next big trend, Amy can be found in the markets of East London trying all the foodie delights the capital has to offer.

Danielle Guildford-SharpAccount Director

Danielle’s strengths lie in her commitment and passion to deliver highly impactful health campaigns. When she’s not doing that, you can find her eating her way around the world, blogging as she goes.

James DugganPrincipal Medical Writer

James loves to try different things. At work it means looking for original ways to tell clinical stories. Outside of work, James loves travelling to new places and discovering unusual food and flavour combinations.

Laura PenfoldAccount Manager

With a first class honours degree in biological science, Laura combines scientific excellence with a tenacious eye for detail and provides client service excellence to the medical education division. With a passion for travel, she loves nothing more than exploring Europe – one city break at a time.

Rosie PigottAccount Manager

With a degree in neuroscience, Rosie uses her love of the brain and all things healthcare to manage a variety of medical education activities. Outside of the office she spends her time exploring London and planning her next trip in the sunshine.

Catherine CutlerAccount Manager

Catherine is an organisational expert and a key member of the medical education project delivery team. Her degree in neuroscience has given her a good grounding in all things science. In her spare time she gravitates back to her hometown to horse ride in the New Forest and sail in the Solent.

Phil LongMedical Writer

Phil is passionate about how the latest scientific developments can help to improve people’s lives. Outside of work he divides his time between going to gigs and trying to entertain his son.

Isabel MillerMedical Writer

Isabel uses her experience in the lab and passion for science to deliver medical education programmes that make an impact. In her spare time, Isabel is planning the next opportunity to surf, scuba dive and generally explore the globe.

Darius GarewalSenior Account Executive

Darius is a crucial cog in the logistical marvel of the 90TEN machine where his science skills are put to good use across PR and medical education campaigns. In his spare time he trades punches with the guys down at the MMA gym and masters video games.

Kirstin McKechnieSenior Designer

Kirstin’s eye for detail and love of all things design enables her to create striking visuals. She has a passion for data visualisation stemming from her MA in Communication Design, and enjoys making complex information look beautiful. In her spare time she can be found wandering galleries, roaming the great outdoors, or crafting and crocheting.

Sasha WaltonAssociate Medical Writer

Having recently graduated with an MSc in neuroscience, Sasha brings her love of writing and science to the team. Outside of work, she can be found relaxing in Bristol or visiting friends – both near and far!

Lydia PapaioannouAccount Executive

Lydia has recently completed an MSc, bringing her passion for science and communication to the team. When she’s not working, she can be found plugged into the newest underground bands whilst thinking about her next snack.

Georgie PhippsAssistant Account Executive

Georgie has only recently transitioned into the world of healthcare communications, and brings with her a passion for psychology. In her spare time she can be found gallivanting around the world, drinking copious amounts of caffeine or heading to the coast for some fresh sea air!

Megan DowneyAccount Executive

Having graduated with an MSc in Clinical Psychology, Megan brings a passion for healthcare and all things science to the med ed team. In her spare time she can be found shopping the latest trends or having brunch with friends.

Tom DefinaAssistant Account Executive

Having recently graduated with a BSc in Biomedical Science, Tom uses his passion for science to support the med ed team. In his spare time you can find him flipping around in the gym.

Mandy JohnsonOffice Manager & PA to MD/Chairman

When Mandy is not running around the office making sure everything is in order, she can be found cycling the length of Britain or swimming the channel just to burn off the copious amounts of chocolate she eats.

Marc WilsonFinance Manager

Marc has accounting backgrounds in the media and entertainment industry, PR and the financial sector. Beyond crunching numbers, he can be found on a bike, or playing soduko, algebra, scrabble or chess. He is also the treasurer of a local charity.