7th July 2017, London – Independent global communications consultancy 90TEN was named both Consultancy of the Year and Medical Education Consultancy of the Year last night at the 2017 Communiqué Awards. 90TEN’s achievements were further recognised with three wins for the agency’s PRIME – Making HIV History campaign for 56 Dean Street, making 90TEN the most highly awarded agency of the night. These honours follow a period of unprecedented growth for the consultancy, which delivers creative, strategic PR and medical education campaigns for clients in the UK and internationally.
Paul Tanner, 90TEN’s Co-Founder and Chairman, said: “We started 90TEN in 2001 with just a handful of staff and a vision of a consultancy where talented people came together to deliver smart, brave, strategic work with the power to change lives. I’m very proud of where we are today and these awards are testament to the quality and passion of the team we have built. Of course, none of this would have been possible without our clients – some of whom have been with us from the start – and I would like to say a huge thank you to them for making it possible for us to work in some of our industry’s most exciting therapy areas.”
In addition to Consultancy of the Year and Medical Education Consultancy of the Year, 90TEN’s PRIME – Making HIV history campaign won awards for Innovation in Healthcare Communications, Excellence in Content Management/Curation and Excellence in Engagement Through Digital Channels, as well as receiving a high commendation for Excellence in Patient/Consumer Health Programmes. The campaign for sexual health clinic 56 Dean Street took a radical approach to help people at high risk of contracting HIV to minimise the risk of infection. The results speak for themselves: an analysis by Public Health England found a 94% fall in HIV infection risk in users of the PRIME service.
The Communiqué Awards recognise and reward outstanding work in healthcare communications across local, European and international markets, and are judged by a panel of industry experts and leaders. 90TEN’s medical education and PR campaigns were shortlisted seven times across six categories.